Spanish Club FC Barcelona sells its Camp Nou title rights to fight against Corona Virus.


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Funds created for Camp Nou naming rights in 2020-21 would be given to initiatives aimed at preventing the spread of COVID-19.


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 Barcelona has awarded naming rights to its Camp Nou stadium next season in an attempt to collect funds for the battle against the coronavirus pandemic.

 In an announcement on Tuesday, Barca stated that the rights to the stadium will be sold to the club's foundation to sell to the main sponsor.

 The funds created for the 2020-21 season will be used to invest in research projects in Catalonia and around the world relevant to the war against COVID-19.

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 Barca has never previously given marketing rights under the context of their stadium.

 The world's greatest health, economic and social crisis in recent history is an significant time, read Barca's quote.
FC Barcelona has made an extraordinary step, one that chimes with the solution that mankind wants at such a moment of immense uncertainty that everybody contributes their best to combat the consequences of this worldwide pandemic that has devastated the globe.
Recognizing that Barca has a responsibility to community that is part of its image as 'more than a party,' the Board of Directors, the administrative body directly elected by the shareholders and headed by Josep Maria Bartomeu, has accepted the transition of title rights to Camp Nou for the 2020-2021 season to the Barca Base.

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 This would collect funds to spend in medical programs in Catalonia and the rest of the world that are interested in the battle against the impact of COVID-19.
The first Vice-President of Barcelona, Jordi Cardoner, is the director responsible for the base, which is in its 25th year.

 Discussions will take place over the next few weeks to locate a partner that wishes to buy title rights.

 We are really happy to be able to carry on this plan, which promises something as emblematic as the name of our stadium, said Cardoner.

 Institutions, associations, companies can be aligned with it and, as such, contribute to the battle against COVID-19, provided that their contribution can be used to fund disease prevention programs and initiatives that aim to eliminate or mitigate its impact.

 It will take all our energy to resolve this health problem, and that is why it is so crucial that we all make a deep and committed commitment together.

 We are experiencing a global catastrophe without precedent in our recent world, and we will accept the duty that we have with confidence and composure.

 For this cause, both the Club and the Foundation find it important, at this moment of humanitarian disaster, to utilize all the tools accessible to the organisation to tackle the coronary virus pandemic and its effects. This is part of our way of doing business and becoming an agency.

 Income from the selling of rights would be split between COVID-19 initiatives approved by representatives of the Barca Board and those appointed by the prospective supporter.